It’s a good example of how global branding decisions need to “go local” but also include all of the stakeholders concerned. Notwithstanding, other elements of the introduction featured a local, eh, flavor.
I spotted some localized examples on ads for the local burger when out on a run in Dublin. Whether these “So Irish,…” tag lines do it for you or not is another question.
McDonalds McMór: So Irish, it claps when the plane lands
Damned if you localize. Damned if you don’t. It ain’t easy.
* McJob. No offense intended.
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